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Press & Media Kit

Media resources
for 2bee.farm

Boilerplate copy, key messages, pre-approved quotes, and media contact. All materials on this page are cleared for editorial use with attribution to 2bee.farm.

About the company

Company boilerplate

Use these versions verbatim. Any edit requires approval from [email protected].

Short boilerplate (~60 words) — press release sign-off, media kit, pitch footer

2bee.farm is an Australian Hive-as-a-Service (HaaS) startup applying on-device AI and IoT sensing to the global pollinator crisis. Its solar-powered monitoring platform delivers continuous caste-discriminated forager traffic counts, acoustic colony health analysis, and environmental sensing — reducing inspection frequency from monthly to event-triggered, with all AI running on-device and no cloud dependency. The company holds three Australian provisional patents covering hive-entrance subject routing, vision-AI-guided electrical conditioning, and passive mechanical mite removal. Operated by 2BEE FARM PTY LTD (ACN 697 830 461), Victoria, Australia.

Medium boilerplate (~120 words) — journalist background briefing, about pages, grant applications

2bee.farm is an Australian Hive-as-a-Service (HaaS) platform that delivers continuous on-hive monitoring of colony health, caste-discriminated forager traffic, and varroa pressure — reducing inspection frequency from monthly to event-triggered. A solar-powered IoT unit runs all AI inference on-device; hive data never leaves the operator's jurisdiction.

The platform serves two markets: commercial beekeepers, growers, and pollination contractors who need verifiable colony health data for pollination contracts and biosecurity reporting; and councils, schools, and corporates with biodiversity, ESG, or CSR objectives who need measurable habitat contribution data.

2bee.farm holds three Australian provisional patents covering hive-entrance subject routing (AU 2026904447), vision-AI-guided electrical conditioning (AU 2026904572), and passive mechanical mite removal (AU 2026904573). The company is targeting commercial deployment in Q3 2026 with a 10-hive almond pollination pilot in the Riverina. Operated by 2BEE FARM PTY LTD (ACN 697 830 461), registered in Victoria, Australia.

The news hook

Why this story matters now

Australia's varroa mite resistance crisis has reached a turning point. Amitraz and pyrethroid resistance is now confirmed in NSW and Queensland — the two most commercially significant beekeeping states. The chemical toolkit that beekeepers have relied on for varroa control is failing. 2bee.farm has filed three patents for the non-chemical alternative: a system that removes mites mechanically, conditions bees without chemicals, and gives beekeepers continuous data so they can see the problem before it becomes a loss event.

This is not a story about bee sensors. It is a story about what happens when the chemistry stops working and whether Australian agriculture is ready.

Key messages

What we want journalists to understand

1. The resistance crisis changes everything

The varroa chemical toolkit is failing at the worst possible time. Resistance to the two primary treatments — amitraz and pyrethroids — is confirmed in NSW and Queensland. Calendar-based chemical treatment was never reliable; now it is also increasingly ineffective. The industry needs non-chemical tools built around continuous data.

  • 30,000+ hives destroyed by AU eradication programme; eradication abandoned September 2023
  • ~30% annual colony loss in AU commercial operations since abandonment
  • 80,000-hive shortfall for almond pollination, August 2025 — a $2 billion industry affected
  • Feral bee population projected to collapse 95% within three years
  • US: 55.6% annual colony loss (2024–25 season); 62% in commercial operations

2. The patents are a non-chemical system, not isolated devices

The three patents filed in May 2026 are not three separate products. They are a coordinated system covering three stages of colony management: classify the bee (Subject Router), condition the bee (Electric Vision Gate), remove the mite (Mite Scrubber).

  • Subject Router (AU 2026904447, filed 8 May 2026): classifies colony members at the entrance without hive opening
  • Electric Vision Gate (AU 2026904572, filed 12 May 2026): vision-AI-guided conditioning, queen-safe, no chemicals
  • Mite Scrubber (AU 2026904573, filed 12 May 2026): passive sinusoidal path that dislodges Varroa destructor; no chemicals, no power

3. On-device AI and sovereign data are the architecture, not features

Every AI decision the platform makes runs on-device. The hive data never leaves the operator's property. For commercial beekeepers, that is a competitive advantage. For government and biosecurity customers, it is a procurement requirement.

  • All Vision AI inference runs on-device — no cloud required for core function
  • Solar-powered, fully off-grid — operates in remote apiaries without connectivity
  • Australian biosecurity data has sovereignty requirements under DAFF procurement guidelines

4. This is verifiable food security infrastructure

The 80,000-hive almond shortfall in August 2025 was not a news story about bees. It was a supply chain failure for a $2 billion industry. Pollination contracts are only as reliable as the colony health data behind them. 2bee.farm's caste-discriminated forager traffic counting produces time-stamped, exportable records that a grower can verify.

  • Forager traffic counts are time-stamped and exportable for pollination contract verification
  • Acoustic health monitoring flags varroa pressure 3–5 weeks before visual symptoms
  • One season of bad data costs a beekeeper an entire year of contract income
Pre-approved quotes

Use directly with attribution

Attribution: — Gergo Bacskai, Founder, 2bee.farm  ·  Quotes may not be spliced or paraphrased. Contact [email protected] for edited versions.

"The varroa resistance data coming out of NSW and Queensland means we cannot keep treating hives on a calendar and assuming the chemistry will hold. Every beekeeper I speak to knows this. The patents we have filed this week are the chemical-free alternative — but they only work if you know what is happening inside the hive continuously. That is what the platform delivers. Data first, then targeted intervention."
— Gergo Bacskai, Founder, 2bee.farm
Recommended for: trade press, ABC Rural, AHBIC, QLD/NSW agricultural press
"Every mite-control method before this required either opening the hive, applying a chemical strip, or both. The Mite Scrubber removes mites as bees transit the entrance — no chemicals, no power, nothing that touches the colony. The Electric Vision Gate conditions bees not to clog it, using a sub-injurious pulse that the queen never receives. The beekeeper does not need to be there. The hive does not need to be opened. That is the design goal: continuous, verifiable protection that does not interrupt the colony."
— Gergo Bacskai, Founder, 2bee.farm
Recommended for: agtech and technology press, startup media
"The 80,000-hive shortfall for the almond season in August 2025 was not a bad year for beekeepers. It was the first signal that Australia's horticultural supply chain is no longer resilient enough to absorb the colony losses we are seeing. Pollination contracts are only as reliable as the colony health data behind them. We are building the system that makes that data verifiable — for the beekeeper, for the grower, and for the biosecurity agency that needs to know what is happening across the whole region."
— Gergo Bacskai, Founder, 2bee.farm
Recommended for: rural press, almond grower audience, Farm Online, The Land, Weekly Times
"We made a deliberate decision from day one: every AI inference runs on the device, not in a cloud. Hive data never leaves the operator's jurisdiction. That was not a privacy feature we added to make the pitch sound better. It was the foundational design requirement for two reasons: remote apiaries in Australia often have no connectivity, and biosecurity data has sovereignty requirements that cloud-based systems cannot meet. The data stays with the operator because that is the only architecture that actually works in the field."
— Gergo Bacskai, Founder, 2bee.farm
Recommended for: technology and policy press, government-adjacent editorial
Media contact

Get in touch

Email

[email protected]

For interview requests, asset requests, background briefings, and fact-checking queries.

Book a call

cal.com/2beefarm

Gergo Bacskai is available for phone, video, and in-person interviews in Melbourne.

Instagram

@2bee.farm